VISIT JAPAN Travel & MICE Mart (VJTM) 2019 kick-started in Osaka and will be held till 26 October. The business meetings in VJTM 2019 use a unique appointment-matching system to arrange business meetings in line with needs of both buyers and sellers. This year, the mart concurrently is held with “Tourism ExpoJapan,” as part of one of the world’s largest international tourism event, with an aim to promote the entire tourism industry and activate local economies. Furthermore, with the VJTM being held in Osaka for the first time, Kansai Tour Program (voluntary participation) for buyers and the media to introduce Osaka and the other Kansai areas and help expand buyer knowledge of the region, in addition to the conventional familiarization trip has been arranged.