VisitBritain aims to support tourism businesses that are focused on sustainable technologies and innovation, wins ‘Best Tourism Board for Experiential Travel’

VisitBritain aims to support tourism businesses that are focused on sustainable technologies and innovation in the travel industry between the UK and India. Some great initiatives already available for visitors travelling to the UK are smart accommodations that streamline the entire accommodation experience, virtual tours (through VR and AR) of UK destinations, hotel rooms, walk through of historical sites and iconic attractions, locally sourced seasonal F&B, AI powered travel assistants, and accessible public transport through British Rail network.

Accepting the award was Vishal Bhatia, Country Manager India of VisitBritain, said, “I am absolutely thrilled to receive the award for the Best Tourism Board for Experiential Travel at the India Travel Awards in Mumbai! A big thank you to our trade partners for their continuous support. Special shoutout to our incredible India team for the support and guidance.”