VisitBritain kick-starts promotions for Commonwealth Games in Birmingham

VisitBritain organised high-tea for the trade in Delhi to apprise them on the various offerings of West Midlands and Birmingham, which will be hosting the Commonwealth Games 2022. Shuja Bin Mehdi, B2B Manager – India, VisitBritain, says they will be doing promotions on the lines of the cricket World Cup. Moving forward, more promotional campaigns and familiarisation trips are on the cards for the trade.