VisitBritain launches ‘legendary’ tourism campaign

In the run-up to the release of the action adventure film King Arthur: Legend of the Sword, VisitBritain has launched an international film tourism campaign to showcase why Britain is a legendary tourist destination. The ‘Where Stories Become Legends’ campaign inspires people to book a King Arthur-themed holiday to Britain using #OMGBLegends.
“Our collaboration with Warner Bros. Pictures on King Arthur: Legend of the Sword is a fantastic opportunity to showcase to a global audience of millions the legendary experiences only available in Britain, inspiring people to book a trip right now to discover their own epic stories,” says Clare Mullin, Director of Marketing, VisitBritain.
The campaign drives online ‘traffic’ to a VisitBritain King Arthur: Legend of the Sword site on visitbritain.com filled with information on British locations from the film and King Arthur-inspired holiday experiences available in 13 languages.