VisitBritain to launch ‘Starring Great Britain’ in January 2025 with an aim to promote the magic of British films and TV

In January 2025, VisitBritain will launch a major marketing campaign aimed at showcasing the UK’s cultural richness through the lens of popular films and TV shows. “Our Starring Great Britain campaign is all about bringing the magic of British films and TV to life. Whether you’re walking the streets of Bath like in Bridgerton or visiting locations from Peaky Blinders in Birmingham, we want visitors to feel like they’re part of these cinematic landscapes,” said Patricia Yates, CEO, VisitBritain.