We must shift focus to international market, specially high-value tourism, for greater unit value realisation: Amitabh Kant

Amitabh Kant, G20 Sherpa India underlined the need to create and legislate destination management at the 18th CII Annual Tourism Summit 2024. He said, “India needs to create and legislate on destination management. I believe we are currently riding the wave of domestic tourism, but we need to move beyond this. Domestic tourism will have its ups and downs, so our focus must shift to international tourism, especially targeting the upper end of the market. High-value tourism will deliver greater unit value realization for hotels, which will require top-quality destination management.”