We want more regional destinations across Britain to feel tourism’s economic benefits: Patricia Yates

VisitBritain CEO Patricia Yates, says, “We want more regional destinations across Britain to feel tourism’s economic benefits. Our recently launched global ‘Starring GREAT Britain’ campaign is using the powerful draw of screen tourism to showcase our vibrant cities, contemporary culture and beautiful coast and countryside, alongside our welcome, encouraging visitors to broaden their itineraries, stay longer and to come now.”