TAAI, along with DDP Group has launched a new avenue and stream for women called Women in TAAI and Travel (WITT). Jyoti Mayal, President, TAAI, says that the reason behind this initiative is to empower the women in the industry, and make sure they are represented well. Mayal believes that travel and tourism can provide women with a plethora of opportunities. “We have already tied up with the MOT and FICCI FLO, to see how we can encourage more women to come in front, and at all levels,” she said.