Zambia taps Mumbai, New Delhi markets

A 10-member delegation from the southern African country of Zambia, led by Zambia Tourism Agency, travelled to India to conduct roadshow in the cities of Mumbai and New Delhi.Felix Chaila, CEO, Zambia Tourism Agency, said, “We met around 100 outbound tour operators in Mumbai. This is the first time that Zambia has created such a dedicated marketing platform to activate our destination in this market. We have been coming to India for about three years now. India not only has a huge middle class but also more HNIs than most other countries. Our number one source market is the US followed by the UK and this shows that Zambia is an extremely safe country.” He expects to meet the same number of buyers in New Delhi as well on May 4.
“This will not be the end. After the roadshow we will invite some members of the Indian outbound trade to attend the Zambia Travel Expo in early June,” Chaila said, adding that Zambia is adding 3to 5 lakh Indians coming to Zambia within three to four years for leisure and incentive segments.