Revamped Incredible India website witnesses 1.6 mn visitors in less than two months

Since the launch of a revamped version of Incredible India website, 1.6 million visitors have visited the website as on August 2, 2018, engaging in the immersive experience of India’s heritage, festivity, spirituality, museums and adventure. The composition of website traffic from the top five countries are Russia (19%), India (12%), UK (10%), US (9%) and Italy (6%). The website showcases India as a holistic destination, revolving around major experiences such as spirituality, heritage, adventure, culture, yoga, wellness and more. It follows the trends and technologies of international standards, that aims to project India as a “must-visit” destination, among its overseas travellers. It has many useful features to make it more interactive and to provide a deeper engagement to the travellers visiting the website.
The new site now allows the Ministry of Tourism to engage effectively with visitors across web and social channels and measure engagement, to deliver real time personalised experiences for each visitor, based on their interest and travel persona. The website also brings online a series of compelling visuals, which will give the user an immersive experience of India’s spectacular heritage, festivity, spirituality, museums and adventure.