The 13th edition of IT&CM China and 5th edition of CTW China kick started in Shanghai with new initiatives that will feature throughout the 3-day event from March 19-21, 2019. Aimed at enhancing delegate’s overall experience, China’s only double bill event in MiCE and corporate travel has redesigned its business, networking and education programme that continues to lead the industry in outbound, inbound and domestic demand. Setting the tone for the show, the opening keynote address, ‘Sustainability through innovation’, underscored the significance and role of innovation in the industry’s pursuit of sustainability. The address explained how organisations in China’s MiCE industry can embrace innovation to stay sustainable and relevant in the years to come.
In his welcome speech, Darren Ng, Managing Director, TTG Asia Media, organiser of the show said, “Our delegates and partners have been our constant source of inspiration in wanting to make IT&Cm China and CTW China a fulfilling annual event to set us in the right direction for the year ahead. This year’s newly introduced initiatives will enable delegates to leverage on the show’s substantive line-up to further their strategic objectives withhin the China MiCE market.”
The new elements of innovation weaved throughout various content components across the show include the Exhibition Walkabout, Meet The Corporates with speed dating format, brand showcase presentation, power innovation luncheon and MiCE Innovation hub including another new highlight, Say Hi to Everyone is making a debut to the show.