Over 125 delegates at FICCI Digital Summit

FICCI (640x427)FICCI Digital Travel, Hospitality and Innovation Summit opened with over 125 delegates. The attendees from various verticals of the travel and hospitality industry like technology providers, travel management companies, hotels, airlines, online travel agencies, GDS, etc., attended the event. The FICCI-Avalon knowledge paper-Travel 2.0-The Next Generation of Travel, was released at the event which details suggestions on mapping the travel industry better and trends that can offer insight to grow the industry.
Suman Billa, Joint Secretary, Ministry of Tourism, said, “Travellers are moving away from exploring routes to exploring experiences. Social media is a legitimate research source and reviews are becoming increasingly important. Bloggers as a marketing channel have become important as they turn around niche products and create interest groups. The digital space has opened avenues for not just big players but even the smaller players in the industry can position themselves through digital platforms. Going digital is imperative and we have to see how fast we can become digital and at the same time look into what different we can offer in order to stay relevant in the market. The brick and mortar agencies have to embrace the technology curve and take on the challenge.”
Jyotsna Suri, Chairperson, FICCI Tourism Committee and Chairperson and MD, Lalit Suri Hospitality Group, said “Adapting and adopting technology is the need of the hour and at FICCI we are happy to take on this vertical and offer a platform for thoughtful discussions and deliberation on the future of travel.”