South Australia witnesses 18% rise in Indian visitors

The International Visitor Survey results released by Tourism Research Australia for the year ended September 2017, indicate an 18 per cent rise in Indians travelling to South Australia in comparison to the year ended September 2016. This makes India the eighth largest source market for the state and the third highest in terms of growth in arrivals during the year. In addition to this, spend by Indians visiting South Australia registered a substantial increase amounting to AUD$37mn, a jump by 33 per cent compared to last year.
Commenting on the results, Dana Urmonas, Regional Director (India & Southeast Asia), SATC said, “The double-digit growth in arrivals and spend over the last year indicate that South Australia is steadily becoming a favoured destination among Indian travellers. We are extremely pleased that our trade and consumer programmes are yielding positive results and we are confident we will see sustained growth over the next few years as well.” In 2018, the SATC will focus on attracting honeymooners, families and independent travellers, especially cricket lovers, between the age of 25-45 years in the primary markets of Mumbai, Delhi, Bangalore and Chennai.