25% growth in Indian arrivals in Austria

IMG_0670 Christine Mukharji (480x640)Austria recorded a total of 147,300 arrivals from India in 2016 which amounts to 25 per cent increase over 2015 and 271,100 overnights registering a 25 per cent increase over 2015. “According to our statistics, which assesses 55 countries across the globe, India was identified as the highest growing market for Austria. Also, Indian outbound market is expected to grow at 8.2 per cent and by 2021, 21.5 million Indians are expected to travel abroad. It is interesting to note that 44 per cent of Indians stayed in 4-star hotels and 19 per cent stayed in 5-star properties,” informed Christine Mukharji, Marketing Manager, Austrian National Tourism Office. Austria Tourism Board conducted its annual roadshow in Mumbai, Chennai and Delhi. Vienna, the capital city received a record 53,522 Indian arrivals corresponding to 32.6 per cent growth as compared to 2015. A total number of 111,531 bed nights were recorded, which is an increase of 28.9 per cent. “We are expecting an increase of nearly 20-30 per cent from India in 2017. India climbed to the 29th position from 42nd last year in terms of source markets in 2016 and we hope to see India in our top 10 source markets soon,” said Isabella Rauter, Team Manager-Media Management, Vienna Tourist Board.

The city of Innsbruck recorded 51,000 Indian overnights in 2016 corresponding to a 5 per cent growth over 2015. “With an increase in number of Indian arrivals to Innsbruck, we are now the second most popular destination in Austria after Vienna for Indian visitors. We have some very exciting projects with Bollywood coming up in Innsbruck. The Yash Raj Film-Tiger Zinda Hai, featuring Salman Khan and Katrina Kaif will be shot in Innsbruck in March and April,” said Peter Unsinn, Manager- International Marketing and Media (Asia, USA, UK), Innsbruck Tourismus. A popular Indian television show is also being shot in the city.

The city of Salzburg received 34,874 Indian overnights which was an increase of 35.84 per cent in 2016 over 2015. “India has climbed to be among the top 15 source markets for us in the last rwo years. 80 per cent of our Indian guests visit Salzburg in the summers while the rest 20 visit us in the winters and we hope to inform them that there are lot of activities and attractions in Salzburg that can be visited in the winter season as well,” said Klemens Kollenz, Sales and Marketing Manager, Tourismus Salzburg.