32% growth in Indian visitors to Vienna in 2016

During January-June 2016, 25,181 Indian travellers visited Vienna representing a 32 per cent increase over 2015. Of the 3.1 million global visitors, over this period, tourists from India grew at the highest rate, followed by the Great Britain, informed Isabella Rauter, Manager-Media Management, Vienna Tourist Board. The number of Indian overnight stays grew to 55,628, an increase of 38.7 per cent over the previous year, corresponding to an Indian traveller spending an average of 2.21 overnights in the Austrian capital. “This not only reflects Vienna’s continued attractiveness, but also shows that our systematic internationalisation strategy of diversifying into many different markets is paying off,” explains Norbert Kettner, Director, Vienna Tourist Board. Vienna expects attractiveness among youth to get a further boost with the upcoming release of Ae Dil Hai Mushkil, a bollywood movie shot at the destination. “A popular destination for families and honeymooners, Vienna bewitched younger audiences to savour its romantic ambience. Young Indian couples are now beginning to forge wedding vows in the city, known for its love affair with imperial heritage and architecture,”says Rauter. The tourist board also informed that one in every eight visitors attended one of the 3,685 congresses, corporate events and incentives in Vienna in 2015, setting a new record.