Accor Showcase with 52 hotel representatives draws a full house in Delhi

The Accor Showcase took place at the Pullman New Delhi Aerocity on 26 February and is slated to take place in  Sofitel Mumbai BKC on 28 February. Speaking at the event, JeanMichel Cassé, COO, Accor, India and South Asia, says, “ It is now four years since we are conducting this exercise of the Accor Showcase. It is an opportunity for our hotels in India and across the world to come and present themselves to the Indian market. They come and showcase whatever products and services they have for the Indian market.  It has been very successful in the last few years and in spite of the challenging times, we are really happy that it is happening this year again in 2020.”

On their upcoming hotels, he said, “We have one opening expected very soon, mid-March, which is Grand Mercure in Bengaluru, mid-2020 we will be opening Raffles in Udaipur, that is truly our first exclusive luxury property opening for the Indian market, we also have very high expectations for this brand to succeed in India as it will be the first Raffles in India.  Across 23 cities in India, we are offering a  variety of brands and services for the travel trade to choose from.”

Rohit Chopra, Regional Director Sales-India, Accor, says, “The event is growing strength by strength and doing very well.  We have hotels here from all different categories. We have multiple Raffles, Fairmont’s from different countries, they are looking to tap the M!CE and wedding segment. This year we have participants from Baku, Azerbaijan, London, north Europe and also representatives from the USA, global sales, so it’s a very proud moment for us that we are being looked at as an import point of sales by all of them. We have 52 participants in Delhi and 51 in Mumbai. We are looking at the participation of 500 each in Delhi as well as Mumbai.  For the first time we went for online registrations and in both cities over 250 people had already registered, Accor showcase has built up its reputation in the last four years.“

On marketing plans, he adds, “We are looking at more communication with the partners, more tie-ups, more client engagements, people beyond the road, on all different platforms, we are looking at a business with a more segment-wise, more focused approach. We have 39 brands getting stronger day-by-day, footprints are increasing into India, the entire world is looking towards India. That is a very positive sign and we look forward to more growth within India.”

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