The Ministry of Tourism, Government of India, in association with the North East states and West Bengal is organising the ‘International Tourism Mart’ in Imphal, Manipur from November 23–25, 2016. 57 Buyer delegates from ASEAN, Japan, Korea, Australia, New Zealand, Spain, Russia, Germany, Italy, Switzerland, Netherlands, Kenya, Oman, Canada, Brazil , South Africa, Sri Lanka, Bangladesh, United Kingdom and USA are participating in the Mart.The event is being held in the City Convention Centre, Sanjenthong, Imphal, Manipur and will be inaugurated on November 24, by Okram Ibobi Singh, Chief Minister of Manipur in the presence of Union Tourism Secretary Vinod Zutshi and other dignitaries from North East states. Besides the foreign delegates, 80 domestic stakeholders in Tourism sector from other parts of the country including sellers from the North Eastern States and West Bengal are participating in the Mart. Representatives of State Tourism Departments of these State Tourism Departments are also present to showcase their tourism destinations and to interact with the delegates. The annual event is organised in the northeastern region with the objective of highlighting the tourism potential of the region in the domestic and international markets. Buyer and Media delegates from around the world and from different regions of the country are participating in the Mart and will engage in one-to-one meetings with sellers from the North East Region. This will enable the tourism product suppliers from the region to reach out to international and domestic buyers, with the objective of promoting tourism to the region. An exhibition by State Tourism Departments from the North Eastern States and West Bengal is also being organised to show case the tourism products of respective participating States. Post-mart familiarisations to the states in the region have been arranged for the delegates from overseas as well as domestic buyers to create awareness about the rich and varied tourism products of the North Eastern region and to give them a first-hand experience of the destination. The highlight of this 5th International Tourism Mart 2016 is that it is being organised during the Sangai Festival. The Sangai festival is an annual major cultural festival organised by State Government of Manipur every year from November 21 to 30. Enhanced number of 35 countries covered for the 5th International Tourism Mart as against the previous marts has been consciously considered by Government of India.