Thomas Cook to target leisure segment in smaller catchment markets

Thomas Cook (India), in a focused initiative to capture smaller, yet high potential local leisure markets, has conceptualised a unique customer outreach – going local- right to its customer’s doorstep. Given the demand for its ‘Grand Indian Holiday Sale’ Thomas Cook India has announced an extension, with a special Weekend Mega Holiday Sale, an on-ground activation across five key catchment localities in Mumbai and Navi Mumbai (Ghatkopar, Kandivali, Juhu, Fort and Vashi), carefully selected basis high potential demand. The venues are well located and popular with local consumers, offering optimal space for both the high traffic and interactions anticipated. This is targeted towards its high potential Maharashtrian and Gujarati customers.

The weekend sale bonanza offers customers a range of attractive deals and the advantage of spot discounts up to Rs. 40,000 per person on Thomas Cook India’s holiday packages, with an added incentive of a ‘Child Travels Free’ or its Holiday pe Holiday Free’ offer on select international tours. For customers who pay the entire amount upfront, Thomas Cook India offers a further discount of up to nine per cent on select international departures.

Rajeev Kale, Thomas Cook India’s President & Country Head – Leisure Travel, MICE said, “Our customers are increasingly emerging from small local pockets within larger cities, and our intent was to reach out to our customers by going local- right to their very doorstep! The Grand Indian Holiday Sale extension over the weekend will be available at 5 highly popular venues across key catchment localities across Mumbai and Navi Mumbai. Mumbai currently contributes more than 15 per cent to our holiday business and given the high growth potential, we intend to leverage this market to the maximum.”