‘Adopt a Heritage’ scheme: 37 agencies get Letters of Intent from MOT

The Ministry of Tourism has so far issued Letters of Intent to 37 agencies under its ‘Adopt a Heritage’ project done in collaboration with Ministry of Culture and Archaeological Survey of India (ASI), State/UTs Governments. Revealing this was Aashima Mehrotra, Director, Ministry of Tourism, who was in Mumbai for a cultural event organised by the Ministry of Tourism for creating awareness about this project. She said, “We have come up with a unique concept called Vision Bidding for which you will not find any parallel anywhere in the world. This does not involve any financial bidding but it is given to the best vision instead. It depends on how best you can develop a site. So far we have issued Letters of Intent to 37 agencies for 106 monuments and we have signed 11 MoUs which are in various stages of implementation. We are going slow because this project is very sensitive in nature and we want to see what the agencies can offer. So we are not in a hurry to award heritage sites to them.”
The scheme ‘Adopt a Heritage: Apni Dharohar, Apni Pehchaan’ was launched on September 27, 2017 to preserve the rich cultural and natural heritage and to promote tourism across the length and breadth of our country. The Project began with selected ASI ticketed monuments and the scope has now been expanded to include other natural and cultural sites across the country. It was strongly emphasised that tourist experience is the prime parameter to evaluate our performance in the sector.


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