Bus Big Tours, the leading operator of open-top sightseeing bus tours in the world has announced that Los Angeles-based East West Marketing (East/West) will serve as its partner in India. East West will oversee business-to-business development and serve as the in-market sales agency for Big Bus product training and solutions from February 2020. “The Indian market is of major importance to us, and we’re excited to leverage East West Marketing’s vast trade network to expand our presence in India.” Said Omid Golshan, EVP Global Growth, Big Bus Tours.
“The Big Bus digital transformation has allowed its trade partners to integrate faster,” said Rati Dhodapkar, CEO, East West Marketing India. “With these new tools and efficiencies, we’ll be able to bring the Big Bus brand to new partners in India and introduce more customers to the great cities of the world through its iconic hop-on, hop-off sightseeing tours. It’s invigorating to launch this new partnership in India.”