BirdRes has appointed Shashikant Jugran as Chief Operating Officer. In his current role, he will be responsible for managing the company’s B2B conglomerate known as birdres.com. Prior to this, Jugran was GM & Head—B2B Business & Partnerships at Yatra.com, where he built the B2B business in the country and introduced new product verticals. With around 18 years of experience in building up businesses, Jugran possesses skills in e-commerce, quality and process management, account management and market development.