Branded hotel signings surge in Q1 2024 with 9,710 new rooms, tier II and III cities lead growth: JLL report

According to JLL, the Jan-March quarter saw 90 branded hotel signings with 9,710 rooms. 13 hotels were conversions, making up 12% of the inventory. Focus was on tier II and III cities, with 75% of the 2,316 keys from 36 hotel openings in Jaipur, Indore, Surat, Ayodhya, and others. 

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