Cox and Kings (C&K) has launched four Holiday Clubs in New Delhi which will offer customers a variety of experiential holiday options. Travellers can select from various holiday divisions of C&K to enable travel, getaway goddess and trip 360. The purpose behind launching these lounges is to mark its presence in areas where there is heavy footfall of consumers. “We launched four lounges in Connaught Place, Rajouri Garden, South Extention and MGF Metropolitan mall. Delhi is one of our key markets and these concept stores will provide the customers with a unique shopping experience,” said Karan Anand, Head Relations, C&K. He further added that these stores will complement the existing points of sales that C&K has in New Delhi with an aim to be present where the customers would most likely shop. The company is going to market these stores along with their trade promotion strategies.