Cleartrip launches ‘Shortlist’ to enhance hotel selection experience

Cleartrip has announced the launch of Shortlist feature to facilitate a more seamless, hassle-free booking experience for its users. Shortlists can be shared with other users to enhance planning amongst groups travelling together. Ankit Rastogi, Vice President, Hotels Cleartrip, says, “Constant improvement and evolution focused on improving the travel process make Cleartrip the platform of choice for millions of users. We’ve made it simpler, quicker and more collaborative an experience when you book hotels with Cleartrip. With Shortlist, we hope to drive 25% higher conversion to begin with and optimise it even further along the way. We will be tracking engagement and conversion from this feature to continue improving it.”
The purpose of the feature is to improve how user’s research and plan for a trip by allowing them the flexibility to select amongst thousands of available hotels at their convenience, without having to start from scratch every time they resume their search. Users can, moreover, compare the location of shortlisted properties and the price on a map of the area, adding new insights to help them make their choice.