Ctrip signs MoU with AccorHotels to enhance Chinese travellers’ experience

Ctrip.com International has signed a partnership with AccorHotels which will allow Ctrip’s over 300 million registered users to access and enjoy personalised experiences from AccorHotels’ global brands portfolio, ranging from internationally acclaimed luxury brands as well as the popular midscale brands to the much-prised economy brands.
AccorHotels operates 4,300 hotels and 10,000 private homes in 100 countries. The MoU is a milestone for both companies to embark on a deeper cooperation which will greatly enhance the growing Chinese travellers’ journey  globally. The partnership will focus on four strategic pillars, including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programmes and cooperation on IT.
“We are very excited to be deepening our partnership with AccorHotels. With the ever growing number of outbound Chinese travellers, we are always looking for ways to provide better services for our customers and with the deepened AccorHotels relationship, we are able to offer magnified experiences and property choices,” said Jane Sun, CEO of Ctrip.
“We are pleased to take the partnership with Ctrip to the next level, and proud to be a priviledged hospitality partner of Ctrip, ” said Sebastien Bazin, Chairman and CEO, AccorHotels. “Our role is to provide hospitality expertise to all segments of the market. We want to offer Chinese guests our knowhow and service skills in order to become their preferred hospitality group.”