The DDP Group, to support travel and hospitality companies affected by the COVID-19 crisis, has created a media fund of Rs1 crore under its ‘Standing with the Trade’ initiative. The move will help support businesses by providing targeted advertising campaigns, free of cost. Advertisements will be provided on a first-come, first-serve basis. Interested businesses can contact the DDP team through firstname.lastname@example.org. This initiative is supported by all of DDP Group’s premier publications, including TravTalk, Tourism Breaking News, TravelTV.News, M!CETalk and Hospitality Talk. Together, these publications reach 600,000 travel and hospitality professionals daily. “The timeliness and effectiveness of our actions as a united industry are more important than ever before and we are hoping that our initiative can assist stressed businesses till the market begins to strengthen again. Although it is difficult to predict how long this might continue, history has enough examples to show that after a time of economic difficulty, industry and countries have always bounced back,” says SanJeet, Director, DDP Group.