Looking to establish Delhi as a prime tourist destination, PHD Chamber of Commerce and Industry, in association with Delhi Tourism, held an interactive conference at the PHD House, New Delhi. The deliberations focused on the various OUVs (Outstanding Universal Values) that the city possesses and the various measures, including policy matters, that are needed to bring forth Delhi as a destination rich in history, culture and various forms of art, as well as a political and business destination. Speaking at the occasion, Guest of Honour, Manish Sisodia, Deputy Chief Minister and Minister for Tourism, Art, Culture and Language, Government of Delhi, said, “Tourism is not just about successful branding; we need massive collaborations to create, manage and sell efficiently. The impetus should be on creating circuits, infrastructure and activities to extend the average length of stay of a tourist.”
From adding dimensions in order to better practice heritage conservation to introducing a heritage-centric strategy to reinvent the ecosystem of the city, the conference discussed about a makeover of the city that would augment tourism in the city and strengthen the overall economic framework of the city in the process. The forum also laid stress on the need for more result-oriented heritage projects and for synergies to be created between private and public players to establish the image of Delhi as a modernised city rooted in the history and culture of its people.