FICCI-Avalon Knowledge Paper to focus on future of travel

ficci-logoFICCI and Avalon Global Research (AGR) joint publication of the knowledge paper ‘Travel 2.0 – The Next Generation of travel’ is slated to be unveiled at Digital Travel, Hospitality and Innovation Summit on March 22 -23, 2017, at  FICCI, Federation house, New Delhi. The proposed knowledge paper would focus on the evolution of travel, tourism and hospitality industry through digital adaption and the role of new technologies and automation in streamlining the business processes across value chain, highlighting the speed and convenience of the business in this industry from an end-user perspective. “We are in a digital era and travel and hospitality is not an exception. The rampant penetration of smartphone has transformed travel consumption pattern of the end user. The FICCI -Avalon Knowledge report will highlight all these with pointers to the future of travel in India,” informed Rahul Chakravarty, Director and Head–Tourism, FICCI. The report would also emphasize on adaption of big data analytics and the influence of social media on service providers and aggregators to address the challenges such as intensive competition and requirement of direct interaction with the end users. “Technology and  enhanced economic and aspirational activities have impacted how travel is perceived , reviewed , distributed and consumed .Therefore a mature research aspect allows the travel ecosystem to innovate to make itself future proof and ready for Travel 2.0. This report sets out in this direction,” added Ashish Kumar, Member, FICCI Travel Technology Committee.

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