FICCI’s first Wedding Tourism Summit kicks off

Realising the potential of the Indian wedding industry, FICCI organised the first-ever Wedding Tourism Summit at The Lalit to give impetus to the booming segment. The gathering was welcomed by Dr Jyostna Suri, Past President, FICCI and Chairperson – FICCI Tourism Committee. Also present at the inauguration were Ajay K Sharma, Deputy Director – Tourism, Govt of Rajasthan, along with Siddharth Chaturvedi, CEO, Eventcrafter and Secretary, EEMA. The Wedding Tourism Summit will conclude on May 26, 2017.

The two-day summit gives buyers and suppliers an opportunity to interact and explore potential business opportunities under one roof and also address issues and concerns pertaining to the wedding segment. Suri said, “Weddings not only benefit the hotels where the events take place, but also the destination as well as ancillary services like florists, caterers etc. We need to tap countries like UK where there are many tourists looking for good destinations to get married in and what better place than India, with its historic hotels and other sites. The objective of this platform is to create a bigger awareness of India and the various destinations as a sought-after wedding location.”

Suman Billa, Joint Secretary – Tourism, Govt of India delivered the inaugural address where he stated, “If we want to achieve our target of attaining 2 per cent of global international tourist arrivals into India by 2025, we need to address all segments that have the potential to grow, and weddings is definitely one of them. People who come for weddings stay longer and spend more so there is a need for us to come up with a game plan on what we need to do to promote it. We need to look at it from a revenue realisation point of view and think that weddings have the power to transform destinations.”


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