FITUR 2019 broadens business opportunities in its new B2B event, FITUR MITM – MiCE & Business. This new B2B space is focused on MiCE tourism. FITUR MITM – MiCE & Business, co-organised with MITM Events – GSAR Marketing, will offer the opportunity to form business ties among a selection of professionals and exhibitors attending the upcoming edition of FITUR organised by IFEMA to be held from January 23-27, in the fairgrounds of IFEMA. The format of FITUR MITM – MiCE & Business will consist of an agenda of up to 30 pre-established appointments among exhibiting companies interested in participating in the programme – consisting of a maximum of 100 companies with priority given to main stand holders and 100 highly qualified international executives (corporate, incentive houses, event and congress organisers and international associations).
In the last few years, meetings tourism has been experiencing a notable growth, becoming a key sector for the industry, proof of that are the 12,558 international association congresses held worldwide in 2017, according to data from the International Congress and Convention Association, ICCA. Likewise, the ranking positioned Spain in the fourth place worldwide (564 congresses), only behind United Kingdom (592), Germany (682) and United States (941).