Greece aims to enter India market dynamically in next 3 years

With an objective to re-establish its connection with the travel trade in India and further entice Indians to visit Greece, the Greek National Tourism Organization (GNTO) has prioritised certain focus points for this market. Its aim is to touch base with the disruptive and ever-growing Indian travel trade associations and together explore opportunities. It will also share safety measures and travel guidelines that are being undertaken by Greece to ensure health and safety of all its visitors.

Dimitrios Fragakis, Secretary General, remarked “Health first has been our imperative since the onset of the COVID-19 crisis. And I am proud to say that we have been successful. The Greek government designed detailed health protocols, in consultation with the leading experts. The protection measures have been implemented professionally, consistently and credibly by the businesses and the Greek state, since the reopening of borders in July of 2020. My clear message as the Secretary-General of the Greek National Tourism Organisation is that this summer Greece managed to keep its visitors safe, by implementing all health protocols in tourism. The South Asian market, and in particular the Indian market, is a new dynamic and exciting field for the Greek Ministry of Tourism and the Greek National Tourist Organisation. We are looking forward to enhancing our collaboration with the Indian market.” GNTO is working towards finding more lucrative opportunities to strengthen and expand their network in India and directly involve with travel communities to boost travel activities and position Greece on top of every Indian traveller’s bucket lists.

Harris Theoharis, Minister of Tourism commented, “India is one of the emerging markets of high quality and importance on international level and it is one of the strategic goals of Greek tourism to enter this market dynamically in the next three years. Already, before the pandemic started, we were in close cooperation with the Ministry of Tourism of India, the first goal being to establish a direct air flight connection. In fact, last February I met with my Indian counterpart Prahlad Singh Patel. In these bilateral meetings we agreed that there is great interest from both countries to sign an MoU on issues of investment and tourism, the priority still being that we ensure a direct air flight connection. I want to communicate to the trade and consumers that the Ministry of Tourism is always at your disposal to help with such efforts and I am sure that soon there will be international flights without restrictions and that I will be back in India and will welcome friends from India to Greece.”


Taking these endeavours forward, fedHATTA, the Federation of Hellenic Associations of Travel & Tourist Agencies, is the nationwide representative of the entire travel agency sector in the relevant national, European and international organizations. fedHATTA, through its member associations, represents approximately 2.500 travel agencies across Greece. The organization pursues the development and promotion of Greek tourism and contributes to the effort of the country for the expansion of tourism services.

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