Ahead of its 35th annual convention in Kolkata, Indian Association of Tour Operators (IATO) has launched the new official logo for the event during the monthly interactive luncheon meeting in Delhi while sharing details about the theme as well. Reminiscent to the cultural importance of West Bengal, the logo and the theme of the convention is based on the most popular public festival of the state- Durga Pooja. Launching the logo and inviting all the IATO members and travel trade, Atree Bhattacharya, Principal Secretary (Tourism), Government of West Bengal said that the eastern state has lot of niche products to offer for enhancing the tourism offerings of the state. “I welcome all the members of IATO to come to Kolkata for the convention and to spend some time in going around Bengal because the state has changed a lot in the recent times. We have made a lot of progress, our government and Chief Minister are very much supportive for tourism. We understand a huge amount of goodwill that can be created from large number of tourists coming to the state during and after the convention.
Sharing details about the theme and sessions during the convention, Pronab Sarkar, President, IATO said, “The theme for the convention is Durga Puja. The sessions are yet to be finalised but more likely they will be themed around the tourism potential of the state, prospering cruise tourism in West Bengal, tackling challenges from Online Tour Operators, exploring experiential and heritage tourism in Kolkata. Amid the digitisation of our working styles, we will also have a session on digital tourism apart from a usual motivational session for the IATO members. Everything is well planned and in place.”