The global increase in social media usage since January 2017 in terms of tourism destinations is 13 per cent, according to a study by TrekkSoft. India is second in place with 31 per cent of people using social media to know about various tourist destinations.
Saudi Arabia has the largest year-on-year increase in social media users since January 2017 (32 per cent), a 17% increase compared to the global average. Indonesia and Ghana as technology is improving and social media becomes easily accessible to more of the population. UAE, South Korea and the UK have the slowest increase with 5 per cent. Facebook has the most daily active users compared to other social network, the study said.