Italy conducts three-city roadshow in India

In an attempt to harness the outbound tourism potential of the Indian market, ENIT—the Italian National Tourism Board is conducting a three-city roadshow in Delhi, Mumbai and Kolkata. Italy has revived its promotional activities in India and is positioning the destination as a luxurious hot-spot. Salvatore Ianniello, Representative—India, ENIT, informs, “In 2015, Italy received 427,000 Indian visitors for more than one million nights, registering a growth of 49 per cent over 2014. We have allotted a significant budget to now position Italy among the high-end clients from India. We are looking at doing joint promotions with the tour operators and travel agencies in India; we will also be launching our own ad campaign and continue the educational training of the travel agents.”