ITB Asia 2018 kicks off with record number of exhibitors

ITB Asia 2018 has begun with over 1,000 exhibitors and buyers each, under the theme “Travel Reimagined” at the the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. Compared to 2017, the show has seen a 20 per cent increase in new exhibitors following the growth in demand from Asian and European participants. ITB Asia 2018 has also experienced more than 125 per cent growth in the number of hotel groups signing up as part of the Buyers Programme Partners.
At the three-day conference concluding on October 19, top industry leaders will deliver insights on the key trends provoking disruption across the travel industry and how brands are innovating to stay competitive.
Commenting on the event, Katrina Leung, Managing Director, Messe Berlin (Singapore) -Organiser, ITB Asia, said, “ITB Asia continues to maintain its position as the leading travel trade show in Asia. It remains one of the top business platforms for connecting exhibitors and partners with key decision makers in the MiCE, corporate and leisure travel industry. Working in close collaboration with our partners and exhibitors, we are delighted to unveil one of our most engaging and exciting programmes yet. We look forward to welcoming visitors to this year’s show.”