ixigo, in partnership with OYO Rooms and Cleartrip, launched ixibook, an in-app booking platform which will allow travellers to make bookings for flights and hotels within its app without being redirected to a third-party app or website. ixigo has collaborated with Cleartrip, and OYO Rooms, as its launch partners for flights and hotels respectively. Stuart Crighton, CEO, Cleartrip and Ritesh Agarwal, CEO, OYO Rooms said that this is the first-of-its-kind paradigm where an online travel agency and meta-search collaborate closely to create a better user experience and the travel agency will be able to expand their reach to engage leisure travel enthusiasts. On the launch, Aloke Bajpai, ixigo Co¬founder and CEO said, “This is a first of its kind innovation in the Indian travel market. With ixibook, we will deliver a much smoother customer experience for ixigoers and enhance conversions for our partners by allowing users to book with them natively within our app. We expect to move over 30 per cent of our flight and hotel bookings to ixibook within the next few months, as well as add more partners to ixibook later this year.” The app is currently available on andriod and an iOS version will be launched soon. The app allows a user to book a flight or hotel in just one tap , enabling direct booking and saving the user’s time by shortening the conversion funnel.