In an initiative to reignite interest in Kerala as the must-visit tourist hotspot, Kerala Tourism has launched a new global brand campaign, ‘Human by Nature’, which offers a refreshing perspective of the state where human and nature fuse together in an enchanting spectacle. During the launch event, the tourism board premiered a three-minute destination campaign film. Shot in the enchanting locales of Kerala, the film offers a spectacular snapshot of the state as a mystical and transforming land that delivers an emotional experience for the traveller.
The ad-film was unveiled by the Tourism Minister of Kerala, Kadakampally Surendran in the presence of Suman Billa, Joint Secretary, Ministry of Tourism, Rani George , Secretary – Tourism, Kerala and P Bala Kiran, Director, Kerala Tourism.
With the new global campaign, Kerala Tourism aims to attract tourists to the state that suffered huge losses in last year’s floods but has made vigorous efforts to completely wipe out the scars of the calamity in double-quick time.
The new campaign comes nine years after the 2010 launch of ‘Your Moment is Waiting’ in London.