The Korea Mice Expo (KME), the nation’s largest trade show for incentive planners and meeting professionals, will take place on June 14-15, 2018 in Songdo ConvensiA, Incheon. The two-day event will provide a perfect venue for over 2,000 expected attending MICE industry professionals to engage with 300 exhibiting local service providers, including convention bureaus, unique venues, and travel agencies.
To foster a business-friendly event, this year’s Korea MICE Expo will be in an unconventional format, ditching the usual sit-down gala dinner and forums.
“We want this expo to be bigger and meaningful to all the participants. We will make KME 2018 a platform where buyers and suppliers can truly acquire business potentials,” said Chulbeum Park, Director, Korea Tourism Organization (KTO) Meetings & Incentives Team. A standing networking party will replace the usual sit-down gala dinner to let guests interact freely. Also, convention bureaus will showcase not only their MICE expertise but also their local food specialties during the reception.
For the first time, the Korea MICE Expo will have a theme ‘Hallyu meets MICE’ offering participants new venues, activities, and discussions related to popular Korean films, dramas, and music. A main highlight of the event includes the Opening Keynote by Soo-Wook Ahn, Executive Director of SM Entertainment, one of the leading entertainment groups in Korea.