Lufthansa offers simplified and transparent frequent flyer program, introduces point system

Lufthansa has simplified its Miles & More program and has introduced a point system for frequent flyer status, instead of status miles, which is easy to understand allowing more transparency. In future, Frequent Traveller and Senator status will be granted for life for long-term loyalty. The changes made to the program will introduce greater transparency and simplicity in points allocation, in addition to driving long-term loyalty amongst its global consumer base. The loyalty program also reflects the Group’s new, modern understanding of premium travel. George Ettiyil, Senior Director Sales South Asia – Lufthansa Group Airlines asserts that Indian customers, in particular, stand to reap significant benefits from the changes made to the program. He says, “With the latest evolvement of the Miles & More Program, the frequency of flying will be rewarded more than ever to attain and maintain a status with Lufthansa Group Airlines. This simple approach will benefit the Indian customers and fans of our airline brands, as we are personalising their rewards and uncomplicating the points accumulation process. Through this, we aim to enhance their experience of travelling with a Lufthansa Group Airline even further.” All changes apply to flights from 1 January 2021.

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