Mobile to influence 9 out of 10 purchases for airline tickets by 2022

More than four out of five airline bookings in 2022 are expected to be mobile-influenced, while nearly two out of five are expected to be Facebook-influenced, suggests ‘FB Travel Report’ compiled recently by KPMG, Facebook and Nielsen. The influencing factors iinclude awareness, consideration, intent, average influence and sales opportunity.
Mobile internet users in India are expected to increase to 677 million by 2022 from 420 million users in 2017, the report further reveals. This growth is expected to be driven on the backdrop of organic penetration of the internet, digitally-savvy travellers, connectivity through social media and digital technologies over the next 5 years. Brands, therefore, have a revenue opportunity worth USD19 billion to re-look at their marketing strategies and adapt to the fast-evolving mobile-first internet economy of India.

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