“This decision of the government will help the people of Jammu and Kashmir the most because It is estimated that almost 50-60% of total population of J&K is directly and/or indirectly engaged in hospitality, tourism or related ancillary related activities, says, Gurbaxish Singh Kohli, Vice President, The Federation of Hotel & Restaurant Associations of India. According to him, tourism contributes about 15% to the state GDP. “Till now, despite being a leading industry of J&K, concrete steps of its economic impact on state are still lacking. This move will bring in more investment in all sectors, more industry movements, more private educational institutions, more jobs and more revenue will eventually come by, giving the otherwise bogged down state a huge impetus. Despite Kashmir ticking all the right boxes as a Hospitality & Tourism magnet, its presence and business in the state is dismal. Poverty and dependency on almost non-existent hospitality and tourism, except only in a couple of cities or areas lead the citizens to be misdirected towards nefarious activities which would now be to a large extent stand eradicated, he adds.