In order to give a boost to M!CE Tourism and attract more M!CE events to the country, Ministry of Tourism, Government of India has decided to extend the benefits to M!CE organisers in the form of certain incentives under the Champion Sector in Services Scheme (CSSS). For this purpose, a M!CE fund has been set up under CSSS. Under this initiative to encourage M!CE operators to bring more conferences/meetings/seminars to India, they will be entitled to avail certain financial incentives in the form of GST reimbursement. The incentive would be made available for a period of three years. A prior approval from MOT will be required to avail incentives under the scheme along with a NOC from the concerned travel trade association. MOT has made India Convention Promotion Bureau (ICPB) as the nodal agency for steering and promoting the scheme who in turn would motivate Indian Travel Planners / Societies / Associations towards publicising the scheme.