The Ministry of Tourism released the Hindi version of The Incredible India website with updated content on 20 August. The primary objective of this launch is to engage with visitors across web and social media platforms, make it more interactive by providing a deeper engagement to the travellers visiting the website and to deliver real-time personalised experiences for each visitor, based on the interest and travel persona. The Ministry of Tourism’s Incredible India website project incredibleindia.org aims towards showcasing the tourism products of India at a global arena and provisioning design, development, implementation and maintenance of digital platform which provides the visitors with relevant, personalised and contextual digital experience escalating tourism awareness, attraction and opportunities. This is a key marketing tool for the Incredible India campaign. MOT revamped the Incredible India website with the aim to provide more information about India as a tourist destination. It is also fully responsive with mobile devices, making it easy to navigate on a wide range of web browsers and portal devices. The Ministry of Tourism launched the new Incredible India website on 14 June 2018. The website showcases India as a holistic destination revolving around major experiences such as spirituality, heritage, adventure, culture, yoga, wellness and more. Since its launch the website has attracted 85,849,28 total visitors, including 65,317,22 unique visitors as on 31st July 2019.