Rakesh Kumar Verma, Joint Secretary, MOT, will be travelling for ITB Berlin 2020 with a delegation of around 49 exhibitors, which will be led by Prahlad Singh Patel, Minister of State (I/C), Tourism and Culture. The format has been changed this time for ITB Berlin, as there will not be a presentation and press conference, but a panel discussion instead. “We will be having a breakfast meeting with the German FTOs in Berlin. We have a panel discussion on the first day, which will focus on global trends in tourism focusing on Incredible India and will be moderated by a CNN journalist. It will have around 5 panelists including German tour operators who will be talking about India and their experience. While there will not be a specific campaign for ITB Berlin, we will project the efforts we are taking and the whole range of offerings we have been developing at MOT. Apart from that we have small group engagements and one-to-one engagements at the VIP lounge at India Pavilion of ITB. We are trying to project India as an experiential and transformational destination for the travellers, which is one of the key messages that we are putting across,” he shares.
“The Ministerial delegation would consist of 49 co-exhibitors, including state governments, tour operators, hotels, wellness centres, as well as Ayurveda society. We’ve taken a huge space of 705 sq. m. CMD, ITDC, will also be there. It will be a combined marketing effort by the Government and the stakeholders,” reveals Verma.