Need for collaboration using AI to predict patterns and behaviour, says M!CE industry

In an insightful discussion with industry stalwarts during the M!CE talk Digital Conclave, powered by Cvent India, Sabbas Joseph, Founder & Director at Wizcraft International Entertainment, called for an urgent need for the government to collaborate with MICE players in India. He said, “The world that we operate in has changed. While the government has gone very heavily for technology, its in bits and pieces. That technology must be made available to the MICE industry to help it make it that much safer. I think there is a need for collaboration using AI to understand consumers and being able to predict patterns and behaviour.”