Philippines goes on taxi branding spree in Mumbai and Delhi

The Department of Tourism, Philippines, branded taxis and buses in Mumbai and Delhi in order to increase the visibility of the archipelago. Her Excellency Ma. Teresita C.Daza, Ambassador, Republic of Philippines to India, inaugurated the promotional campaign with 50 taxis in Mumbai and two HOHO buses in New Delhi. Addressing the gathering, she said, “DOT Philippines has been very active in India in promoting it as a tourism destination. We have launched around 50 taxis, and it will hopefully raise interest and awareness about the Philippines as a tourist destination. We have been doing pretty well in terms of tourist arrivals and we are hoping to increase the numbers further in the coming years. Currently India is at 12th rank in terms of arrivals to the Philippines. During January-July this year, 72,498 Indian tourists travelled to the Philippines as compared to 60,658 tourists for the same period last year, registering a growth of 28.41 per cent. It was made possible by the hardwork of Buzz Travel Marketing India and also the growing interest of people about the Philippines as a tourist destination.”