Rare to Peach: RARE India launches new entity—Peach

RARE India has launched a new entity called Peach, under which the team would work for new tourism products, fairs and events in terms of development, promotion and marketing. One of the first projects under Peach is Gobindgarh Fort, which was showcased in New Delhi for agents by erstwhile actress and developer behind the project, Deepa Sahi. She has produced and developed the shows at the fort. The fort belonged to Maharaja Ranjit Singh of Punjab and showcases stories of his valour through 7D experiences and virtual reality wonders.
Shoba Mohan and Sowmya Vijaymohan, Founder-Partners, RARE India and Peach, said that Peach would be focusing on handholding and developing new projects, events, fairs and experiences in the tourism space. Peach would be different from RARE as it will not be delving into the representation of boutique, independently owned properties, which fall into the RARE aesthetics.