South African Tourism (SAT) began its five-city roadshow from February 12-19 with Mumbai, followed by Kolkata, Bengaluru, Delhi and Ahmedabad. The 60-member strong participation from South Africa’s travel trade industry and scale is a reflection of the strong consumer demand witnessed from India. One of the key focus areas is to go create awareness about new destinations such as Oudtshoorn, Knysna, Plettenberg Bay, Port Elizabeth and the Drakensberg region.
Hanneli Slabber, Regional General Manager, Asia/Australasia/Middle East, SAT, said, “The demands of Indian travellers are in a constant and rapid state of evolution. This makes cross sharing of insights, trends and observations between our Indian and South African partners extremely crucial. We have had South African products being tailored to suit these specific needs as a testament of the value proposition we see in the market.”
Alpa Jani, Acting Hub-Head, Middle East/India/South East Asia, SAT, said, “We have always recorded an outstanding response from the Indian travel trade and are eagerly looking forward to seeing the positive impact this roadshow will have towards driving Indian traveller traffic to South Africa in 2018. We are also focusing on customising our engagements and product offerings to suit the unique requirements from each of our target regions within India.”