Sentosa Development Corporation (SDC) has chosen Thomas Cook (India) to sign a strategic agreement that involves bringing more tourists from India to Sentosa. The Memorandum of Understanding (MoU) for this was signed between Mahesh Iyer, Executive Director and CEO, Thomas Cook (India) and Quek Swee Kuan, CEO, SDC in Mumbai. This three-year strategic agreement is aimed to strengthen Sentosa’s position as a top-of-mind destination for all Indian tourists visiting Singapore, increase Sentosa’s capture rates of the India market particularly in tier 2 and 3 cities, and grow visitorship to and spend on the island. To this end, both parties will collaborate on a multipronged effort comprising activities such as product development, joint consumer promotions, as well as publicity to raise Sentosa’s profile in the India market.
According to Sentosa’s visitorship numbers, India is currently ranked as the island’s top source market. While Sentosa has been featured as part of Thomas Cook India’s Singapore portfolio, the company has now focussed on curating exclusive Sentosa packages as well. Additionally, as part of the partnership, Thomas Cook India will offer enhanced access to multiple Sentosa attractions, coupled with exciting promotions and special offers on accommodation and attractions.