SOTC witnesses 25-30% growth in South India

In a focused effort to cater to its growing south region travellers, SOTC has organised special regional Tamil tours. For SOTC, Tamil Nadu has recorded a growth of over 25-30 per cent annually as compared to the previous year. Cities like Salem, Coimbatore, Chennai, Erode and Pondicherry continue to show impressive growth. With the emerging potential witnessed from Port Blair as well, SOTC will be venturing into opening a branch shortly to meet its demand.
SOTC’s entry into the Tamil Nadu market segment has drawn focus to not only the business travellers but also the leisure business segment and the highly viable b-leisure segment (business plus leisure). The company’s highest enquiries come from the State include leisure, bleisure and MiCE.
Daniel D’souza, Head of Sales – India & NRI Markets & E-Commerce, SOTC Travel said, “The Tamil Nadu market is an advanced market and they look to travel and indulge in new experiences and culture. Tamil Nadu currently contributes significantly to our overall SOTC business and given the strong YoY growth and high potential, we have identified the state as a key strategic focus for our company.”
He added, “To offer value to our loyal and growing Tamil customer segment, we had created unique regional tours that offer a regional touch while on an international holiday and this has been inspiring impressive uptake with a growth of 25-30% YoY.”